Modern characters, captivating colours. Multi-texture fabrics and latest generation materials. Oops stems from a fusion of bright and vibrant creativity and from the deep understanding of the needs of modern babies from birth to 4/5 years.

From earliest childhood entertainment to playful and useful accessories for older children; from textiles to bedroom furniture, the most modern Oops concepts blend harmoniously with the simple needs of a child’s world, creating a line full of joy and originality in every tiny detail.

In flamboyant forest colours or amidst beautiful city buildings, Oops gives children the magical experience of two different worlds, creating a line that was created for the smallest, but also gets the happy interest of older children.

And they use it more and more… Oops! Do it again!


Oops recognises the importance of safety in products intended for the smallest children.

Materials, colours, shapes. Controlled production processes. The entire line is designed from its conception and in every detail in strict collaboration with the best, internationally recognised laboratories in order to create products of the highest quality, safe even for earliest childhood.

Product certifications, obtained for the various countries of the world, represent the best available of this pursuit of quality, ensuring the absolute suitability of products for use by babies, toddlers and more. design_quality